Coca-Cola Philippines has officially launched Lift, its vibrant new beverage crafted to fuel the energy, confidence, and boldness of today’s dynamic youth. Infused with Vitamin B3, Zinc, and Caffeine, this drink delivers a zesty citrus kick and a powerful message: Go Lift Mode. It’s a rallying cry to break free from routine and embrace life with fearless energy.
The grand unveiling, aptly titled “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling,” took place on August 9, 2025, at the Bacolod City New Government Center (NGC). The high-octane event marked its regional debut and kicked off its mission to energize communities across Western Visayas, aligning with Coca-Cola’s global purpose to Refresh the World and Make a Difference.
Lift Builds Anticipation Across the Region
In the days leading up to the launch, mysterious Lift-branded crates appeared at iconic spots like Bacolod Plaza and CityMall Parola in Iloilo, sparking curiosity and social media buzz. This teaser campaign paved the way for the Lift Recorida Caravan (August 7–9), which rolled through Bacolod and Iloilo with street performances, live sampling, and interactive fan moments, all building toward the main event’s dramatic crate reveal at the NGC.
The Epic Lift Unboxing: A Sensory Celebration
People flocked to the NGC for the unforgettable Epic Unboxing, where the product was unveiled in spectacular fashion. The venue transformed into a playground of bold experiences: guests explored the Lift Bar, navigated the Crate Maze, posed at the Trick Art Wall, and shared their moments online, turning the launch into a viral, community-powered celebration.
Adding star power to the event was Ruru Madrid, the official brand ambassador, who energized the crowd with meet-and-greets and live appearances, embodying the drink’s fearless, vibrant spirit.
A Message That Resonates
Tony Del Rosario, President of Coca-Cola Philippines, shared: “We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas. The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”
This cool drink is now available across Western Visayas in sari-sari stores and partner retail outlets. More regional activations, pop-ups, and promotions are coming soon as Coca-Cola Philippines continues to spread its empowering message: Undo the Usual. Go Lift Mode.
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