Iron Rice Plus: Transforming Health, One Grain at a Time

When it comes to championing health and making a lasting impact, CM & Sons Food Products, Inc. stands at the forefront, and their latest endeavor is poised to revolutionize the health landscape. Known for their much-loved culinary delights under the brand Merzci Bread & Pastries, this pioneering company is taking on a monumental challenge – combatting malnutrition and iron deficiency anemia with the launch of Iron Rice Plus.

Launching a new product to combat malnutrition

This isn’t just your run-of-the-mill product launch; it’s a game-changer in the quest for better health. CM & Sons is going above and beyond to ensure that everyone, from all walks of life, can access the vital nutrition they need. Their weapon of choice? A seemingly simple, yet incredibly potent addition to a dietary staple: rice infused with the power of iron. This seemingly small tweak can make an immense difference, particularly for the vulnerable demographics – children, teenagers, expectant mothers, and nursing women. It’s a boost for their diets, a surge in their well-being, all served on a plate of rice.

The launch event wasn’t just a celebration; it was a proclamation of a mission to defeat malnutrition and empower the community to lead healthier lives. Dr. Imelda Angeles-Agdeppa from DOST-FNRI and CM & Sons Food Products, Inc.’s CEO, Jonathan Manuel Lo, took center stage at this significant event, marking the initiation of a journey to strengthen health and vitality.

The innovation: Iron Rice Plus

At the heart of this movement lies the concept of Iron Fortified Rice for Nutrition and Overall Wellness (IFRNOW). Beyond the fancy terminology, it’s all about harnessing smart technology to transform rice into a nutritional powerhouse. The brilliant minds at DOST-FNRI came up with “Iron Rice Premix” and “Iron Fortified Rice,” and CM & Sons Food Products, Inc. is translating this innovation into action. It’s all part of a strategic plan in line with Republic Act 8976 – a law that advocates for iron-enriched rice to bolster the nation’s health.

The impact of this effort is immense, especially for the Visayas region. This area is becoming home to a state-of-the-art facility solely dedicated to producing Iron Rice Premix and Iron-Fortified Rice. This achievement shines a spotlight on Visayas as a leader in culinary innovation and nutritional progress, setting a new standard for the entire nation.

Promoting healthy food for a healthy lifestyle

However, the mission goes beyond just crafting nourishing food; it’s about ensuring every Filipino has an equal chance at good health. Sadly, many in the country struggle with iron deficiency, which can lead to weakness and illness. The implications are particularly harsh for students and young individuals aspiring to make their mark. CM & Sons recognizes the crucial role of robust health in paving the way for these young dreamers to succeed, not just academically, but in every facet of life.

Guess what? Iron Rice Plus is tailored perfectly for the Filipino palate. Rice is a cherished cornerstone of our meals, uniting people of all backgrounds. Regardless of economic status, rice is a staple. By enhancing rice with iron, CM & Sons is delivering a stealthy ally in the quest for improved health.

The journey to Iron Rice Plus

The journey of CM & Sons Food Products, Inc. has been remarkable since its humble beginnings in 1995. From a small bakery to the household name Merzci, not only in Bacolod but also beyond the City of Smiles, they’ve undergone a transformative evolution. Now, with IRON RICE PLUS, a new chapter unfolds – a chapter underscored by an unwavering dedication to elevate health and well-being for all.

This innovation isn’t just another food product; it’s a commitment to crafting a better life. CM & Sons is on a mission to empower people to embrace healthier, happier futures. IRON RICE PLUS isn’t just a dish; it’s a stride toward a more robust, vibrant nation. Let’s applaud their dedication and celebrate this exciting journey towards a healthier tomorrow!