There’s a new website that recently caught my attention. Not only does it talk about my main interest – traveling – but it also provides me with a support system on how to make my travel experiences a lot better. This is part of the new campaign of the Bank of the Philippine Islands (BPI) — Make The Best Happen.
The new site devoted to this campaign, makethebesthappen.ph, addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interest.
BPI executives gathered media and bloggers in Bacolod City to tell us more about what the campaign is all about and what we will see on the site. The site offers great content, such as this one on Quirky South Korean Tours You Should Probably Check Out.
In a statement, Cezar P. Consing, BPI President, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.
The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds.
Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look at banking. “We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.
When we were asked what is it that we want to Make the Best Happen, what first came to my mind was to Make the Best TRAVEL Happen or Make the Best TRIP Happen. How about you, what do you have in mind?
