In the heart of Bacolod City’s dynamic East Side, a new chapter in culinary delight unfolded with the grand opening of Merzci East, the 69th branch of the renowned pasalubong brand, Merzci (CM & Sons Food Products, Inc.). This momentous occasion marked not just a celebration of the brand’s expansion but a testament to its enduring success and commitment to bringing joy through baked goods and treats.
As the clock struck 10:00 AM on the 1st of September 2023, a vibrant crowd gathered outside the impressive new branch, located at Lot 9, Block 10, Burgos Avenue, Villamonte, Bacolod City, Negros Occidental. The opening of Merzci East was a testament to the brand’s evolution, from a humble bakery supplying bread to a single store at Libertad Market in 1995 to becoming a beloved national treasure.
Gracing the grand opening event were Mr. Jonathan Manuel T. Lo, the CEO & President of CM & Sons Food Products, Inc., and his son, Mr. Jeremy Manuel Lo. Their presence radiated pride and enthusiasm as they welcomed guests and patrons, underscoring the significance of this milestone.
The morning was brimming with pomp and pageantry, but the pièce de résistance was the unveiling of Merzci’s latest culinary masterpiece, the Ube Napoleones. This unique creation fused the beloved flavors of ube (purple yam) with the classic Napoleones pastry, a delightful blend of tradition and innovation that left taste buds yearning for more.
As an avid follower of Merzci’s journey, I couldn’t miss the opportunity to experience the new Merzci store for myself. So, in the afternoon, I made my way to the bustling East Side. Stepping inside, I was enveloped in a warm and inviting atmosphere, a testament to Merzci’s commitment to providing patrons not just delicious treats but also a welcoming ambiance to enjoy them.
The Ube Napoleones, unveiled exclusively during the grand opening of Merzci East, promises a gastronomic experience that transcends expectations. The marriage of ube’s sweet and nutty notes with the delicate layers of the Napoleones pastry was a symphony of flavors, a culinary delight that celebrates the spirit of Bacolod.
Merzci’s journey from Merci to Merzci was more than just a rebrand; it was a transformation that aligned with the company’s evolving goals, capturing new audiences while emphasizing its unique identity. This evolution, coupled with its commitment to quality, has been a key driver of Merzci’s growth and recognition.
Merzci’s strategic location at Bacolod’s East Side, a bustling hub for food and leisure, ensures that it can cater to an even wider audience. The branch’s convenient hours, open every day from 5:30 AM to 11:00 PM, allow Bacolodnons to savor their favorite Merzci treats whenever the craving strikes.
In its pursuit of excellence, Merzci continues to bring its delectable products closer to people, a move that not only fuels its growth but also enhances customer satisfaction. With the opening of Merzci East, Bacolodnons have yet another reason to smile.
Merzci’s journey, from its modest beginnings to its 69th branch, is a testament to the power of dedication and the love for tradition. As a well-loved Bacolod pasalubong brand, Merzci continues to remind us that the fusion of tradition and innovation can create something truly extraordinary. So, if you find yourself on Bacolod’s East Side, make sure to pay a visit to Merzci East, where every bite is a flavorful journey through the heart of Bacolod.
For more details and updates, visit Merzci’s Facebook page.
